History and mission of the Czech Marketing Association
The Czech Marketing Association was founded in 1990. Regional and professional sections were also founded shortly after. In 1991, the company organized the first professional marketing conference "New Challenges of Marketing" and also started regular participation in international exhibitions and fairs.
The main goal of the association is the mutual connection of subjects, conferences, seminars, consultancy, contacts with schools, contacts with companies, discussion forums, certification of marketing experts, specialized library and a number of other special events. The association has both individual and collective members.
The highly rated Marketing and Communication magazine, published for many years in traditional printed form and in on-line version as well, provides the latest industry knowledge not only to members, but also to a wide range of experts and the general public. The annual Marketer of the Year competition opens a comparison platform for the most outstanding experts, including promising university students with a focus on marketing competing in special section „Young Marketer“.